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Chevrolet Silverado Heritage Edition 104 876x535
Chevy / Articles / Design, Chevy Trucks Centennial

Customers are encouraged to join the celebration at an event at Texas Motor Speedway featuring the Special Edition Silverado and Colorado trucks.

“The Chevy Trucks Centennial is a huge milestone for us, and is equally important to our customers,” said Sandor Piszar, Chevrolet Trucks Advertising and Marketing Director. “That’s why we will be celebrating 100 years of Chevy Trucks over the course of the next 100 days. It’s important that we share this celebration with our loyal customers who have helped us achieve this accomplishment.”

Truck Legends Program
If you’re a loyal Chevy customer, you’re in luck! Chevy is honoring loyal truck Customers with its nationwide Truck Legends program.

The program recognizes customers who either:

  • Own a Chevy Truck with more than 100,00 miles on the odometer
  • Have purchased or leased more than one new Chevy Truck in their lifetime

The program will also include branded merchandise and access to an exclusive members-only online community, where Chevrolet will periodically offer Truck Legends members once-in-a-lifetime experiences like:

  • Front-row seats at concerts
  • Tickets to Major League Baseball events
  • Sneak peek at new Chevy models

Chevy Trucks Centennial Event
The 100-day Centennial Celebration ends with the Chevy Trucks Centennial Celebration event on Saturday, Dec. 16 at Texas Motor Speedway. The event is free to attend but space is limited to invitation only. Attendees of the event will experience:

  • Opportunities to try out the latest Chevrolet products
  • A chance to meet famous Chevrolet fans like Dale Earnhardt Jr. 
  • Truck Legends members will be the first to receive more information on the celebration and invitations

Vehicle Highlights

Chevrolet Silverado Heritage Edition EZPLACEMENT

 Silverado

  • LTZ Z71 trim; Crew Cab
  • Front and rear heritage bowtie emblems
  • 100-year door badge
  • Spray-in bedliner with heritage bowtie emblem
  • Accessory floor liners with heritage bowtie emblems
  • Centennial Blue exterior paint
  • 22” painted wheels with chrome inserts
  • 22” all-terrain tires
  • Chrome tow hooks
  • Chrome bowtie on steering wheel

Colorado

  • Z71 rim; Crew Cab and Extended Cab
  • Front and rear heritage bowtie emblems
  • 100-year door badge
  • Spray-in bedliner with heritage bowtie emblem
  • Accessory floor liners with heritage bowtie emblems
  • Centennial Blue exterior paint
  • Body-Color rear bumper and front grille surround
  • LT Optional 18” wheels with monochromatic cap
  • Chrome tow hooks, belt molding, mirror caps, and door handles
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